The Hidden Cost Of A Discount Agent In Gawler

Sellers often misunderstand what agents charge. The assumption is all agents are equal. They select the lowest fee. They believe they are smart. If one charges less and Agent B charges 2.2%, they pick Agent A. They think they saved money in the pocket. This is wrong. The low fee agent loses you money eventually. How? They achieve a lower price. The difference in your sale price is often far bigger than the small saving.

Use logic. If an agent cannot negotiate their own money, how can they defend your house price? They don't. They fold immediately. If a low offer comes, the cheap agent says: "It is a good offer." They need the turnover. They don't care about your extra $10k. Brad Smith negotiates hard. Because we value our skill.

I witness owners in gawler real estate miss out on huge sums to save pennies. It is sad. It is a one-time event. You need the maximum price. Commission is a cost of sale. If I get you a higher price, and I cost $5,000 more, you win. Look at the bottom line. Look at the net, not the fee.

Price vs. Performance In Real Estate

Know the gap between cost and value. McDonalds and fine dining are not the same. Local agents are no different. Some are order takers. They list online and wait. Anyone can do that. Why pay for that?.

A professional creates competition. We chase leads. We manage the look. We write compelling ads. Crucially: we deal. When a buyer says "$600,000 is my limit", the order taker writes it up. I know how to squeeze. That extra $20,000 pays the fee 4 times over. That is performance.

Budget brokers churn and burn. They need to sell 10 houses to make a living. They are too busy to spend time on you. You are just another sale. I focus on quality. So I can dedicate time on your sale. My commission enables me to give 100%. Avoid the churner.

The Skill Set That Matters Most

It's not fighting. It is psychology. It is knowing when to speak and when to shut up. It is reading body language. It is creating FOMO. A good negotiator gets more money without them knowing. We use the market to elevate value.

It takes practice to perfect. It is valuable. You are hiring an agent for this skill. Not to put a sign up. You hire us to handle the money conversation. If your agent is weak, money evaporates. They lower expectations rather than negotiating. Simpler to beat you down than to get more. Bad agents lower price. Pros increase offers.

Interview question: "Give me an example of a recent negotiation." Watch them. Should they say "It sold quick," run away. You want to hear "The offer was $500k, I worked them to $530k." Hire that one. I love the deal. I guarantee it.

Marketing Budgets: Who Pays For What?

Cheap agents often offer "advertising included." Great deal? No. Someone pays. If they pay, they spend the minimum. You get the small ad. Cheap snaps. Small sign. Why? it is their cost. They minimize cost.

To sell for a premium price, you need the best. Top spot online. Professional photography. 3D tours. Social media ads. It isn't cheap. It reaches more people. More buyers = more competition. Demand equals value. If you save $1,000 on marketing and fail to reach someone, it costs you value. Not smart.

I advise investing in marketing. We do it right. We go big to find the buyer. Your house. Showcase it. Don't be invisible to save a grand. Marketing works.

The "Buying The Listing" Trick

A dirty tactic of cheap agents promising a high price. They say you will get a huge price when reality is lower. They do this to flatter you. They get the listing out of greed. Later, it doesn't sell. They make excuses. They crunch you down to the real value. It sells low after months of stress.

You picked the cheat. The one who told the truth who said $600k missed out. Be smart. If an agent promises way more than others, check the data. Prove it. No data, they are buying the listing. I tell the truth. Evidence based. I might be conservative, but I deliver. I often exceed it with hard work, not empty promises.

Watch out. It is a game. Find the ethical agent. Find the one the hard truth, not fluff. That is the expert who succeeds at the top.

Questions You Must Ask Before Signing

Before you sign, ask these questions:
1. How do you negotiate?.
2. Can you show me your track record?.
3. What if we get two bids?.
4. learn the basics resource Justify your commission.
5. How will you find buyers?.

How they respond reveals the truth. If they are unsure, next. If they have a process, sign them. If they discount immediately, don't hire them. If they give away their money, they will give away yours.

I welcome these questions. I love the interview. I have the answers. I deliver. Let's work together. I am not the cheapest, I am the value choice. Quality is always free in the end.